Boost - Marketing Plan & Brand Identity
About the Client
(Est. 2019) Boost is a mint-flavoured sweet infused with 80 milligrams of caffeine, as well as the essential vitamins A, C, D3, E, Thiamine, Riboflavin and Niacin, which support vital bodily functions. Boost is packaged in a circular paper tube, which will contain five mints. It is a Fast-moving consumer good (FMCG) in the upmarket product range with eye-catching, clean and modern packaging.
Marketing Plan
As part of Marketing Management, we created a Marketing Plan for a new product in the snacks and beverages category. Since this was a group effort, I unfortunately cannot share more without their consent.
Brand Identity
Boost logo and colour scheme should reflect refreshing taste of the mint. Thus I decided to make it electric blue with a complementing purple. Below is a mockup packaging design of Boost.
